Booth attractiveness : scale development and model testing from a mental budgeting perspective
Jingya Wang, Yao-Chin Wang, Lu Zhang, Rachel J.C. Fu
| Year of publication: |
2023
|
|---|---|
| Authors: | Wang, Jingya ; Wang, Yao-Chin ; Zhang, Lu ; Fu, Rachel J. C. |
| Subject: | trade expositions | booth attractiveness | impulse buying | mental budgeting | anticipated satisfaction |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10963480211070031 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014366186