Born globals : investigating the influence of their business models on rapid internationalization
Year of publication: |
2015
|
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Authors: | Bouncken, Ricarda B. ; Muench, Miriam ; Kraus, Sascha |
Published in: |
International business and economics research journal. - Littleton, Colo., ISSN 1535-0754, ZDB-ID 2143670-8. - Vol. 14.2015, 2, p. 247-255
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Subject: | Born Global | International New Venture | Business Model | Internationalization | Globalisierung | Globalization | Geschäftsmodell | Business model | Unternehmensgründung | Business start-up | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry | KMU | SME | Internationales Marketing | International marketing | Internationale Geschäftsbeziehungen | International business |
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