Bottled up or poured out : how product name emotions affect appeal and authenticity in the market for craft beer
Olga M. Khessina, J. Cameron Verhaal, Stanislav D. Dobrev
| Year of publication: |
2023
|
|---|---|
| Authors: | Khessina, Olga M. ; Verhaal, J. Cameron ; Dobrev, Stanislav D. |
| Published in: |
Strategy Science. - Catonsville, Md. : INFORMS, ISSN 2333-2077, ZDB-ID 2807866-4. - Vol. 8.2023, 4, p. 464-483
|
| Subject: | appeal | authenticity | craft markets | emotion | emotional contagion | oppositional markets | product demography | product evaluation | product names | Emotion | Konsumentenverhalten | Consumer behaviour | Bier | Beer |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/stsc.2022.0178 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014443978