Bottom-up learning in marketing frontlines: conceptualization, processes, and consequences
| Year of publication: |
2012
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|---|---|
| Authors: | Ye, Jun ; Marinova, Detelina ; Singh, Jagdip |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 40.2012, 6, p. 821-845
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