Boundary interweaving : the boundary-making strategy for multicultural coexistence in marketing systems
Yee Wen Lim and Juliana Angeline French
| Year of publication: |
2024
|
|---|---|
| Authors: | Yee Wen Lim ; French, Juliana Angeline |
| Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 44.2024, 2, p. 553-574
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| Subject: | boundary making | marketing systems | multicultural marketing | cultural well-being | social cohesion | Malaysian Chinese identity | wet market | space | language | food culture | Kulturelle Identität | Cultural identity | China | Interkulturelle Beziehungen | Cross-cultural relations | Malaysia | Interkulturelles Management | Cross-cultural management | Marketing | Marketingmanagement | Marketing management | Soziale Integration | Social integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/02761467241241672 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014584754