Bounded Rationality in Pricing Under State-Dependent Demand: Do Firms Look Ahead, and if So, How Far?
| Year of publication: |
2007
|
|---|---|
| Authors: | Che, Hai ; Sudhir, K. ; Seetharaman, P.B. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 44.2007, 3, p. 434-449
|