Boycott them! No, boycott this! Do choice overload and small‐agent rationalization inhibit the signing of anti‐consumption petitions?
| Year of publication: |
2019
|
|---|---|
| Authors: | Yuksel, Ulku ; Thai, Nguyen T. ; Lee, Michael S. W. |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 37.2019, 2 (03.12.), p. 340-354
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21293 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012189591