Brain tattoos : creating unique brands that stick in your customers' minds
Karen Post; foreword by Jeffery H. Gitomer; afterword by Michael Tchong
| Year of publication: |
c2005
|
|---|---|
| Authors: | Post, Karen |
| Publisher: |
New York : AMACOM |
| Subject: | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Marketingmanagement | Marketing management | Erfolgsfaktor | Success factor |
| Description of contents: |
Make your brand so strong customers can't get it out of their heads!
Table of Contents [gbv.de]
|
| Extent: | Online-Ressource (xx, 187 p) ill 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Preliminaries; Contents; Chapter 1: Your Brand; Chapter 2: Brand Checkup; Chapter 3: Brand Moi; Chapter 4: Brand Warriors; Chapter 5: Branding Basics; Chapter 6: Brand Naming; Chapter 7: Four Engines of Brand Development; Chapter 8: The Fifth Engine; Chapter 9: Internal Branding; Chapter 10: Before You Brand, Protect Your Assets; Epilogue: Top-Ten Tattoo Taboos; Resources; Index; About the Author Electronic reproduction; Available via World Wide Web |
| ISBN: | 0-8144-7234-6 ; 978-0-8144-7234-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012673027