BRAN*EQT : a model and simulator for estimating, tracking, and managing multicategory brand equity
Venkatesh Shankar, Pablo Azar and Matthew Fuller
| Year of publication: |
2007
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|---|---|
| Authors: | Shankar, Venkatesh ; Azar, Pablo ; Fuller, Matthew |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2007, 2, p. 51-76
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009893488