BRAN*EQT : a multicategory brand equity model and its application at Allstate
Venkatesh Shankar; Pablo Azar; Matthew Fuller
| Year of publication: |
2008
|
|---|---|
| Authors: | Shankar, Venkatesh ; Azar, Pablo ; Fuller, Matthew |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 27.2008, 4, p. 567-584
|
| Subject: | Bewertung | Evaluation | Marktforschung | Market research | Markenimage | Brand image | USA | United States | Messung | Measurement | Markenführung | Brand management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003765808