Brand actions and financial consequences : a review of key findings and directions for future research
Vanitha Swaminathan, Sayan Gupta, Kevin Lane Keller, Donald Lehmann
| Year of publication: |
2022
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|---|---|
| Authors: | Swaminathan, Vanitha ; Gupta, Sayan ; Keller, Kevin Lane ; Lehmann, Donald R. |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 50.2022, 4, p. 639-664
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| Subject: | Brand-finance interface | Branding | Future research directions | Literature review | Markenführung | Brand management | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-022-00866-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013389216