Brand Analyses of U.S. Global and Local Brands in India: The Case of Levi's
Year of publication: |
2010
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Authors: | Bhardwaj, Vertica ; Kumar, Archana ; Kim, Youn-Kyung |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 10346193. - Vol. 23.2010, 1, p. 80-95
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