Brand and societal effects of using sex in advertisements targeted at adolescents : an experiment-based study
Karnika Bains, Prem Prakash Dewani, Anand Kumar Jaiswal, Mohit Malhan
| Year of publication: |
July 2023
|
|---|---|
| Authors: | Bains, Karnika ; Dewani, Prem Prakash ; Jaiswal, Anand Kumar ; Malhan, Mohit |
| Publisher: |
Calcutta : Indian Institute of Management Calcutta |
| Subject: | sex in advertising | adolescents | sexual aggression | brand equity | Jugendliche | Youth | Sexualität | Sexuality | Werbung | Advertising | Werbewirkung | Advertising effects | Zielgruppe | Target group | Markenimage | Brand image | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Geschlecht | Gender |
| Extent: | 1 Online-Ressource (circa 28 Seiten) Illustrationen |
|---|---|
| Series: | Working paper series : WPS. - Calcutta : IIMC, ZDB-ID 2441627-7. - Vol. no. 899 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014387914