Brand as a dominant factor in determining the competitiveness of firms : evidence from the Czech consumer market
Miroslavá Chovancová; Emmanuel Selase Asamoah; Chamaru De Alwis Adambarage; Mudiynsela Samarakoon; Ajantha Kumara ...
| Year of publication: |
2010
|
|---|---|
| Authors: | Chovancová, Miroslavá ; Asamoah, Emmanuel ; De Alwis, A. Chamaru ; Samarakoon, Mudiynsela ; Kumara, Ajantha Sisira |
| Published in: |
Proceedings of the 18th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 2 - 4 , 2010 Vienna, Austria. - Vienna : Univ. of Economics and Business, Inst. for Internat. Business, ISBN 978-3-9502045-9-9. - 2010, p. 62-81
|
| Subject: | Tschechien | Czech Republic | Markenführung | Brand management | Wettbewerb | Competition | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009491509