Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product:: A Replication
| Year of publication: |
2000
|
|---|---|
| Authors: | Macdonald, Emma K. ; Sharp, Byron M. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 48.2000, 1, p. 5-15
|
| Publisher: |
Elsevier |