Brand awareness : revisiting an old metric for a new world
Year of publication: |
2017
|
---|---|
Authors: | Romaniuk, Jenni ; Wight, Samuel ; Faulkner, Margaret |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 26.2017, 5, p. 469-476
|
Subject: | Portfolio management | Brand awareness | Brand management | Market share | Top-of-mind awareness | Marketing | Markenartikel | Brand | Markenführung |
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