Brand building and marketing in key emerging markets : a practitioner's guide to successful brand growth in China, India, Russia and Brazil
Niklas Schaffmeister
| Year of publication: |
2015
|
|---|---|
| Authors: | Schaffmeister, Niklas |
| Publisher: |
Cham [u.a.] : Springer International Publishing |
| Subject: | Internationales Marketing | International marketing | Interkulturelles Marketing | Cross-cultural marketing | Markenführung | Brand management | OECD-Staaten | OECD countries | BRICS-Staaten | BRICS countries | Schwellenländer | Emerging economies | BRIC-Staaten | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 405 S. Ill., graph. Darst. 235 mm x 155 mm, 0 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| ISBN: | 3-319-19481-X ; 978-3-319-19481-3 ; 978-3-319-19482-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011374234