Brand building
Year of publication: |
2003
|
---|---|
Authors: | De Chernatony, Leslie |
Published in: |
The marketing book. - Oxford [u.a.] : Butterworth-Heinemann, ISBN 0-7506-5536-4. - 2003, p. 372-394
|
Subject: | Markenartikel | Brand | Markenführung | Brand management |
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