Brand choice models
Gary J. Russell
| Year of publication: |
2014
|
|---|---|
| Authors: | Russell, Gary J. |
| Published in: |
The history of marketing science. - Hanover, MA : now, ISBN 978-981-4596-47-3. - 2014, p. 19-46
|
| Subject: | Kaufentscheidung | Purchase decision | Markenartikel | Brand | Marketingtheorie | Marketing theory | Ökonomische Ideengeschichte | History of economic thought | 1950- |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010415913