Brand community coping
Year of publication: |
January 2019
|
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Authors: | Weijo, Henri ; Bean, Jonathan ; Rintamäki, Jukka |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 94.2019, p. 128-136
|
Subject: | Brand community | Consumer coping | Brand transgression | Co-creation | Netnography | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Markenimage | Brand image | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Gemeinschaft | Community |
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