Brand community of convenience products: new forms of customer empowerment ? the case ?my Nutella The Community?
| Year of publication: |
2006
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|---|---|
| Authors: | Cova, Bernard ; Pace, Stefano |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 40.2006, 9-10, p. 1087-1105
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