Brand creation vs acquisition in portfolio expansion strategy
| Year of publication: |
2011
|
|---|---|
| Authors: | Damoiseau, Yana ; Black, William C. ; Raggio, Randle D. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 12164173. - Vol. 20.2011, 4 (19.7.), p. 268-282
|