Brand crisis-sentiment analysis of user-generated comments about Maggi on Facebook
Mridula S. Mishra, Ruppal W. Sharma
| Year of publication: |
2019
|
|---|---|
| Authors: | Mishra, Mridula S. ; Sharma, Ruppal Walia |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 22.2019, 2, p. 48-60
|
| Subject: | Brand crises | Sentiment analysis | Facebook | Social media | Social Web | Social web | Markenführung | Brand management | Online-Marketing | Internet marketing | Markenartikel | Brand | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Emotion | Web 2.0-Technologien | Web 2.0 technologies | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41299-018-0057-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012035781