Brand culture and identity ; Volume 2

Year of publication:	[2019]
Institutions:	Information Resources Management Association (issuing body)
Published in:	Brand culture and identity : concepts, methodologies, tools, and applications ; Volume 2
Publisher:	Hershey PA, USA : IGI Global, Business Science Reference
Subject:	Markenartikel \| Brand \| Markenführung \| Brand management \| Konsumentenverhalten \| Consumer behaviour \| Online-Marketing \| Internet marketing \| Welt \| World
Description of contents:	Table of Contents [gbv.de]

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Extent:	xxxiii Seiten, Seite 493-1021 Illustrationen 29 cm
Series:	Critical explorations
Type of publication:	Book / Working Paper
Language:	English
Notes:	Enthält 26 Beiträge
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011918593