Brand equity effects on bidding strategies in an online environment : evidence from eBay coin auctions
Year of publication: |
2014
|
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Authors: | Bozman, Carl S. ; McPherson, Matthew Q. ; Friesner, Dan ; Teng, Ching-i |
Published in: |
International journal of e-business research : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1548-1131, ZDB-ID 2201735-5. - Vol. 10.2014, 2, p. 1-22
|
Subject: | Bidding Strategy | Brand Equity | Internet Auctions | Paypal | Perceived Risk | Markenimage | Brand image | Auktionstheorie | Auction theory | Auktion | Auction | Internet-Auktion | Online auction | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Internet | Online-Marketing | Internet marketing |
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