Brand equity in modern marketing theory
Year of publication: |
2012
|
---|---|
Authors: | Muravskii, D. V. ; Smirnova, M. M. ; Alkanova, O. N. |
Institutions: | Graduate School of Management, St. Petersburg State University |
Subject: | brand equity | brand equity measurement | defining brand equity |
-
A financial approach-based measurement of brand equity in the restaurant industry
Choi, Serin, (2017)
-
Measuring Brand Value in an Equilibrium Framework
Goldfarb, Avi, (2007)
-
Measuring Brand Value in an Equilibrium Framework
Goldfarb, Avi, (2009)
- More ...
-
Samuylova, E. B., (2012)
-
Determining disruptive innovation potential of multi-sided platforms: case of digital books
Muravskii, D. V., (2012)
-
Muravyev, Alexander A., (2011)
- More ...