Brand equity in the business-to-business context : examining the structural composition
Year of publication: |
2012
|
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Authors: | Biedenbach, Galina |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 19.2011/12, 8, p. 688-701
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Markenimage | Brand image | Wirtschaftsprüfung | Financial audit | Schweden | Sweden |
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