Brand equity in the business-to-business context: Examining the structural composition
Year of publication: |
2012
|
---|---|
Authors: | Biedenbach, Galina |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 19.2012, 8 (27.6.), p. 688-702
|
Saved in:
Saved in favorites
Similar items by person
-
B2B brand equity : investigating the effects of human capital and relational trust
Biedenbach, Galina, (2019)
-
Corporate rebranding failure and brand meanings in the digital environment
Tarnovskaya, Veronika, (2018)
-
The impact of customer experience on brand equity in a business-to-business services setting
Biedenbach, Galina, (2010)
- More ...