Brand expertise and perceived consistency reversals on vertical line extensions : the moderating role of extension direction
Nicolas Pontes, Mauricio Palmeira, Colin Jevons
| Year of publication: |
January 2017
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|---|---|
| Authors: | Pontes, Nicolas ; Palmeira, Mauricio ; Jevons, Colin |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 34.2017, p. 209-218
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| Subject: | Line extensions | Vertical extensions | Price perception | Perceived consistency | Fit | Brand expertise | Financial risk | Performance risk | Markentransfer | Brand extension | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Markenführung | Brand management | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2016.10.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011629056