Brand-extended self-construal
Year of publication: |
2006-06-13
|
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Authors: | Czellar, Sandor ; Sprott, David E. ; Spangenberg, Eric R. |
Institutions: | HEC Paris (École des Hautes Études Commerciales) |
Subject: | brand | consumer behaviour | brand-extended self-construal | consumer tendency |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | The text is part of a series Les Cahiers de Recherche - Groupe HEC Number 837 38 pages |
Classification: | D12 - Consumer Economics: Empirical Analysis |
Source: |
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