Brand gender : increasing brand equity through brand personality
Theo Lieven
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Lieven, Theo |
| Publisher: |
Cham, Switzerland : Palgrave Macmillan |
| Subject: | Markenartikel | Brand | Geschlecht | Gender | Markenimage | Geschlechtsunterschied | Markenwert |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 265 Seiten Illustrationen 23.5 cm x 15.5 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammlung ; Collection of articles written by one author |
| Language: | English |
| ISBN: | 978-3-319-60218-9 ; 3-319-60218-7 ; 978-3-319-60219-6 |
| Other identifiers: | 10.1007/978-3-319-60219-6 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011671136