Brand identity and culture interaction in the Indian context : a grounded approach

Arbuda Sharma, Sanjay Patro and Harish Chaudhry

Year of publication:	2022
Authors:	Sharma, Arbuda ; Patro, Sanjay ; Chaudhry, Harish
Published in:	Journal of advances in management research : JAMR. - Bingley : Emerald, ISSN 2049-3207, ZDB-ID 2511485-2. - Vol. 19.2022, 1, p. 31-54
Subject:	Brand culture interaction etc \| Brand identity \| Culture dimensions \| Culture variables \| Factor exploration \| Grounded theory \| Markenführung \| Brand management \| Indien \| India \| Unternehmenskultur \| Corporate culture \| Kulturelle Identität \| Cultural identity \| Markenimage \| Brand image \| Grounded Theory \| Konsumentenverhalten \| Consumer behaviour \| Kultur \| Culture \| Nationalkultur \| National culture \| Wirtschaftskultur \| Economic culture

Online Resource

Check full text access |

More access options

doi.org

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10012797815

A service of the