Brand Imitation and Its Effects on Innovation, Competition, and Brand Equity - When does imitation misguide consumers, and what are the consequences for society?
Year of publication: |
1999
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Authors: | Wilke, Ricky ; Zaichkowsky, Judith Lynne |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 42.1999, 6, p. 9-18
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Saved in:
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