Brand imitation strategy, package design and consumer response : what does it take to make a difference?
Fei Qiao and William Glenn Griffin
| Year of publication: |
2022
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|---|---|
| Authors: | Qiao, Fei ; Griffin, William Glenn |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 31.2022, 2, p. 177-188
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| Subject: | Brand attitudes | Brand imitation strategy | Creativity theory | Package design | Purchase intention | Visual semiotics | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Produktgestaltung | Product design | Markenimage | Brand image | Verpackung | Packaging | Semiotik | Semiotics | Imitationsstrategie | Imitation strategy | Werbewirkung | Advertising effects | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-05-2019-2363 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013164300