Brand influences on the relationship between livestream seller commissions and sales
Jiani Jiang, Bruce A. Huhmann, Shiang Liu
| Year of publication: |
2025
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|---|---|
| Authors: | Jiang, Jiani ; Huhmann, Bruce A. ; Liu, Shiang |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 196.2025, Art.-No. 115431, p. 1-19
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| Subject: | Expectancy theory | Livestream selling | Product brands | Salesperson commissions | Social identity theory | Social influence | Verkaufspersonal | Salespeople | Markenführung | Brand management | Verkauf | Selling | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Soziale Beziehungen | Social relations | Sozialpsychologie | Social psychology |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115431 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015432534