Brand Loyalty in the U.K. Sportswear Market
Year of publication: |
2012
|
---|---|
Authors: | Dawes, John |
Publisher: |
[S.l.] : SSRN |
Subject: | Wirtschaftspolitik | Economic policy | Großbritannien | United Kingdom | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Sportbekleidung | Sportswear | Markenimage | Brand image |
Extent: | 1 Online-Ressource (24 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: International Journal of Market Research, Vol. 51, No. 4, 2009 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March 2, 2012 erstellt |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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