Brand management in small to medium-sized enterprises
Year of publication: |
2008
|
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Authors: | Berthon, Pierre R. ; Ewing, Michael T. ; Napoli, Julie |
Published in: |
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research. - Malden, Mass [u.a] : Blackwell, ISSN 0047-2778, ZDB-ID 860752-7. - Vol. 46.2008, 1, p. 27-45
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Subject: | Markenführung | Brand management | KMU | SME | Marketingmanagement | Marketing management |
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