Brand management in top-tier college athletics : examining and explaining mark-usage policies
Timothy B. Kellison, Jordan R. Bass and Brent D. Oja and Jeffrey D. James
| Year of publication: |
2016
|
|---|---|
| Authors: | Kellison, Timothy B. ; Bass, Jordan R. ; Oja, Brent D. ; James, Jeffrey D. |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 17.2016, 3, p. 219-242
|
| Subject: | Sports marketing | Brand management | Mark-usage policies | College athletics | Brand dilution | Top-tier college athletics | Markenführung | Hochschule | Higher education institution | Sportmarketing | Sportler | Athletes | Studierende | Students | Sport | Sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-08-2016-014 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011607859