Brand-Naming Industrial Products - Powerful benefits for branding industrial products
Year of publication: |
1993
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Authors: | Shipley, David ; Howard, Paul |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 22.1993, 1, p. 59
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