Brand new : how visual context shapes initial response to logos and corporate visual identity systems

Robert A. Wertz

Year of publication:	2023
Authors:	Wertz, Robert A.
Subject:	Brand identity \| Brand meaning \| Branding \| Corporate branding \| Corporate identity \| Corporate visual identity \| Logo design \| Logos \| Rebranding \| Visual identity \| Markenführung \| Brand management \| Unternehmenskultur \| Corporate culture \| Firmenimage \| Corporate reputation \| Markenarchitektur \| Brand architecture \| Markenimage \| Brand image \| Konsumentenverhalten \| Consumer behaviour \| Visualisierung \| Visualization \| Markenartikel \| Brand

Online Resource

Check full text access |

More access options

doi.org

Check Google Scholar

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10014485578

A service of the