Brand Positioning Strategies in Russia: Regional Differences in the Importance of Corporate Endorsement and Symbolic Brand Attributes
| Year of publication: |
2010
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|---|---|
| Authors: | Jakubanecs, Alexander ; Supphellen, Magne |
| Published in: |
Journal of East-West business. - Philadelphia, Pa : Routledge, Taylor & Francis Group, ISSN 1066-9868, ZDB-ID 1280549x. - Vol. 16.2010, 4, p. 286-303
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