Brand preference and its impacts on customer share of visits and word-of-mouth intention: an empirical study in the full-service restaurant segment
| Year of publication: |
2011-10-06
|
|---|---|
| Authors: | Hwang, Jinsoo |
| Publisher: |
Kansas State University |
| Subject: | Service quality | Customer attitudes | Brand preference | Relative customer share of visits | Brand prestige | Word-of-mouth | Marketing |
| Type of publication: | Book / Working Paper |
|---|---|
| Type of publication (narrower categories): | Thesis |
| Language: | English |
| Source: | BASE |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009464008