Brand premia driven by perceived vertical differentiation in markets with information disparity and optimistic consumers
Year of publication: |
2022
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Authors: | Cavaliere, Alberto ; Crea, G. |
Published in: |
Journal of economics. - Wien : Springer, ISSN 1617-7134, ZDB-ID 1476543-3. - Vol. 135.2022, 3, p. 223-253
|
Subject: | Brand loyalty | Consumers heterogeneity | Minimum product differentiation | Optimistic misperception | Product quality | Produktqualität | Produktdifferenzierung | Product differentiation | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Theorie | Theory | Duopol | Duopoly |
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