Brand related information as context: the impact of brand name characteristics on memory and choice
| Year of publication: |
2010
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|---|---|
| Authors: | Samu, Sridhar ; Shanker Krishnan, H. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 38.2010, 4, p. 456-471
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