Brand salience of OTC pharmaceuticals through package appearance
Hannele Kauppinen-Räisänen; Richard A. Owusu; Bylon Abeeku Bamfo
Year of publication: |
2012
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Authors: | Kauppinen-Räisänen, Hannele ; Owusu, Richard A. ; Abeeku Bamfo, Bylon |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 23645404. - Vol. 6.2012, 3, p. 230-249
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