Brand strategy
John M. Murphy
| Year of publication: |
1990
|
|---|---|
| Authors: | Murphy, John M. |
| Publisher: |
Cambridge : Director Books |
| Subject: | Markenpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 186 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 1-87055-530-9 |
| Source: |
Persistent link: https://www.econbiz.de/10004076144