Brand switching and mathematical programming in market expansion
Philip H. Hartung; James L. Fisher
| Year of publication: |
1970
|
|---|---|
| Authors: | Hartung, Philip H. ; Fisher, James L. |
| Published in: |
Applications of management sciences in marketing. - Englewood Cliffs, NJ : Prentice-Hall, ISBN 0-13-038851-3. - 1970, p. 323-338
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: Management Sciences. Application. 11. 1965, Aug. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002829967