Brand transitions in emerging markets : an exploratory perspective and research framework
Priya Narayanan
| Year of publication: |
2024
|
|---|---|
| Authors: | Narayanan, Priya |
| Subject: | Brand evolution | brand management | brand strategy | emerging markets | Indian brands | market orientation | Markenführung | Brand management | Marketingmanagement | Marketing management | Schwellenländer | Emerging economies | Indien | India | Markenartikel | Brand | Marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2023.2229322 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014553256