Branded product information search on the Web: The role of brand trust and credibility of online information sources
| Year of publication: |
2011
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|---|---|
| Authors: | Lee, Chunsik ; Kim, Junga ; Chan-Olmsted, Sylvia M. |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 13178519. - Vol. 17.2011, 5 (1.12.), p. 355-375
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