Branding in B2B : the value of consumer goods brands in industrial markets
Year of publication: |
2017
|
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Authors: | Viardot, Eric |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 32.2017, 3, p. 337-346
|
Subject: | Brand awareness | Brands | Business-to-business marketing | Brand equity | Business-to-business branding | Top of mind | Markenführung | Brand management | B-to-B-Marketing | Markenimage | Brand image | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management |
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